Neotix
2023
Real Estate
Website
B2C
End-to-End
This project focused on creating a faster, clearer, and more trustworthy property-buying experience for a real estate company. The redesign emphasized transparency, usability, and visual consistency, replacing outdated pages with a modern, research-driven platform that strengthened user confidence and engagement. Alongside the website, a rental portal for sellers and a mobile app for buyers were also developed from scratch.
Outcomes
+20% conversion
driven by imporved usability
96% task success rate
after rollout and positive feedback
+50 pages created
enhanced brand trust and consistency
Challenge
Unifying a complex platform that had inconsistent layouts, visual styles, and information structures
Balancing marketing goals with a smooth, user-centered experience
Translating brand guidelines into a functional digital system that scaled across all pages
Coordinating with stakeholders to align business priorities, technical constraints, and user needs
Key design solutions
The design solutions were shaped by research insights, journey mapping, and competitive benchmarking. Each decision balanced user needs, scalability, and brand alignment, resulting in a cohesive and flexible website that simplifies property discovery.
