Agueda Frazao

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Avast and AVG

UX/UI Design

Marketing-Growth

B2C

Motion design

2025

Turning a monthly newsletter into an Interactive experience

At Avast, I was responsible for designing in-product marketing experiences seen by millions of users every month. Among these initiatives, the OpenUI stood out as a monthly in-product newsletter designed to educate users about online protection, product updates, and market insights. While the newsletter already had solid engagement, user behavior showed a passive reading pattern, that means, most users consumed the content but rarely interacted with it. For the March edition, themed around Secure Identity, I saw an opportunity to introduce motion and interaction to make the experience more engaging, informative, and memorable.

Outcomes

43.6M of views

Reached +43 million of views across Avast and AVG brand in the month of March

43.6M of views

Reached +43 million of views across Avast and AVG brand in the month of March

43.6M of views

Reached +43 million of views across Avast and AVG brand in the month of March

69 Avast | 72 AVG

Achieved 69% thumbs up on Avast and 72% thumbs up in aVG, the highest approval of the year

69 Avast | 72 AVG

Achieved 69% thumbs up on Avast and 72% thumbs up in aVG, the highest approval of the year

69 Avast | 72 AVG

Achieved 69% thumbs up on Avast and 72% thumbs up in aVG, the highest approval of the year

+ 15% user approval

Increased the user approval by 15% compared to previous months

+ 15% user approval

Increased the user approval by 15% compared to previous months

+ 15% user approval

Increased the user approval by 15% compared to previous months

Challenge

Monthly OpenUI campaigns relied on static, text-heavy layouts that limited user interaction and visual appeal.

Data visualizations were repetitive and lacked hierarchy, making complex information difficult to absorb.

The March edition needed to highlight a new feature, requiring a design that encouraged active user engagement and recall.

The layout had to support full localization across brands and languages without breaking the design structure.

How the charts are usually presented

Solution

Gradient Chart Visualization

Introduced a modern gradient chart that added depth, contrast, and visual appeal to static information, making the data more engaging and easier to read.

Gradient Chart Visualization

Introduced a modern gradient chart that added depth, contrast, and visual appeal to static information, making the data more engaging and easier to read.

Gradient Chart Visualization

Introduced a modern gradient chart that added depth, contrast, and visual appeal to static information, making the data more engaging and easier to read.

Interactive Data Bubbles

Created dynamic bubbles representing percentage values that revealed details on hover, encouraging exploration and transforming data into an interactive experience.

Interactive Data Bubbles

Created dynamic bubbles representing percentage values that revealed details on hover, encouraging exploration and transforming data into an interactive experience.

Interactive Data Bubbles

Created dynamic bubbles representing percentage values that revealed details on hover, encouraging exploration and transforming data into an interactive experience.

Engaging Experiences

Combined motion, hierarchy, and interactivity to help users actively engage with the content while learning about security insights in a simple, playful way.

Engaging Experiences

Combined motion, hierarchy, and interactivity to help users actively engage with the content while learning about security insights in a simple, playful way.

Engaging Experiences

Combined motion, hierarchy, and interactivity to help users actively engage with the content while learning about security insights in a simple, playful way.

Scalable and Reusable Layout

Built a flexible design system adaptable to multiple languages and markets, later replicated across brands for future campaigns due to its strong results.

Scalable and Reusable Layout

Built a flexible design system adaptable to multiple languages and markets, later replicated across brands for future campaigns due to its strong results.

Scalable and Reusable Layout

Built a flexible design system adaptable to multiple languages and markets, later replicated across brands for future campaigns due to its strong results.